http://www.florastrongheart.co.za/proactiv/what-is-cholesterol/flora-cholesterol-challenge.aspx | Flora visited Villiersdorp to encourage its residents to participate in a 21-day cholesterol-lowering challenge. The area, chosen for its cross-section of demographics, provided the challenge with many participants of various shapes, sizes and lifestyles. After 21 days, a series of heart conditioning classes and specially devised exercises, 96% of the participants were able to reduce their overall bad cholesterol levels by a staggering 24%.