EU wants to smash barriers to online shopping

2015-03-25 13

Brits should be able to buy books more easily from Belgian retailers.

And Belgians should be able to watch their favour TV series on British websites.

The EU executive, the European Commission, wants to break down barriers, such as copyright rules, which it says hinder online trading across borders.

“Let us do away with all those fences and walls that block us online,” said Andrus Ansip, the Commission vice president for the digital single market.

Officials are focusing on ideas such as simplifying VAT rules and copyright law across Europe.

“Europe cannot be at the forefront of the digital revolution with a patchwork of 28 different rules for telecommunications services, copyright, IT security and data protection,” said Günther Oettinger, the commissioner for the digital economy and society.

According to the Commission, only 15 percent of Europeans buy goods online from other EU countries.

But organisations backed by publishers and the film industry say there are
risks.