Virat Kohli launches Youth Fashion Brand ‘WROGN’
Cricket is no less than a religion in India. The craze over the game and the stars involved knows no bounds. Now, imagine that energy being poured into the fashion landscape of the country! Yes indeed, this time none other than the country’s cricket heartthrob Virat Kohli has stepped into the fashion limelight with the brand, ‘WROGN’, which will be exclusively available on Myntra.
With whimsical fashion up its sleeve and a brand philosophy that strives to ‘question everything’, WROGN will cater to the open-minded and progressive youth of the country. The brand connects with the generation of today that is inquisitive and forever-questioning everyday norms.
WROGN will bring on the table a war of ideas between all that’s wrong and all that’s right, in today’s world. It promises to be the quirkiest fashion brand the country has ever seen.
In many ways, the brand clicks with Myntra’s philosophies of doing things differently and thriving for excellence. Brace yourselves for a little bend in perspective. It’s time to wear what you believe in, it’s time to wear your dark side, and it’s time to watch two rights make a wrong with Virat Kohli.
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