The non-life segment is the second-largest in the industry, accounting for 31.8% of its gross written premium in 2013. The segment’s outlook is bright due to a steady increase in public and private sector investments as a result of a growing middle class, surplus natural resources and investments for the 2014 Fifa World Cup and 2016 Olympic Games. The low non-life insurance penetration rate of 1.1% in 2012 also makes Brazil an attractive market.