SISLEY ADV Campaign with FEDEZ Spring 2015

2015-02-06 3

For his first ever ad campaign Fedez is tasked by Sisley as the voice and interpreter for the brand, with his girlfriend Giulia Valentina, interpreting the brand-new Sisley story with personality and charisma.
The campaign, created in Milan by Factory 27, was shot by American photographer Wayne Maser.
With this season the brand launches the Sisleystories, an imaginary “visual” interview: over the shots, featuring the couple in sexy poses while sporting the pieces from the new collection, appear some questions, and the answers are contained in the images themselves.
Fedez is an Italian rapper and singer, born in Milan on 15 October 1989.
In 2011, Fedez recorded his first self-produced album, Penisola che non c'è. The album, released as a free digital download, was entirely composed of songs about political and social issues. Later in 2011, Fedez signed with the label Tanta Roba, founded by Guè Pequeno and Dj Harsh. The label produced his second free album, Il mio primo disco da venduto, released as a digital download in November of the same year. In June 2013, Fedez was also a guest judge during the auditions of the seventh season of the Italian talent show X Factor.

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