In this video I relay the Announcement that Disney Is launching A Special "Frozen" Themed Cruise In The Summer Of 2015. As mentioned in the video, the cruise will travel to the northern destinations which encompass Norway, Iceland, Scotland and Alaska. As also relayed in the video, the cruise will be designed to mimic the animated children's movie about a girl named Elsa whose touch turns everything into ice. Furthermore, costumed characters from the movie will make appearances on the ship and many of the cruise events will revolve around music and dancing since Frozen is a musical. This novelty of incorporating a Frozen Theme onto a Disney Cruise will likely appeal to avid Disney fans and will likely augment the value of the consumer experience. This decision to a launch a Frozen Theme cruise will likely turn out to be a lucrative decision for Disney to implement since satisfying or exceeding consumer expectations strengthens consumer loyalty. It can be extremely profitable for corporations to acquire loyal lifetime consumers.
