Internet marketing plan will get you onto that coveted search results first page? The first Internet marketing tool you will need is keywords. Keywords, the words prospective clients enter into search engines to find what they're looking for are Internet marketing gems. Creating keyword-rich content on your website will greatly increase your ranking on the search engine. Be smart about it. Search engines can distinguish an Internet marketing keyword rich approach from someone who is just being stupid. But an Internet marketing strategy that fills your site with the right keywords will make your ranking rise.