New ice creams are typically introduced in the wintertime to entice consumers, and Ben & Jerry’s is hoping to take advantage of that with three new flavors.
When it’s cold outside, the last thing consumers think about is ice cream, which is exactly why Ben & Jerry’s is launching three new flavors.
The new additions can compel consumers to buy during the off-season and can be an impetus for sales during a traditionally slow period.
It also gives consumers an opportunity to become familiar with the new products so they’re ready to buy during peak ice cream season, commonly Memorial Day to Labor Day.
Ben & Jerry’s hopes to take advantage of these market patterns by introducing three new flavors - Peanut Buttah Cookie Core, Boom Chocolatta! Cookie Core, and Spectacular Speculoos Cookie Core.
They are part of the company’s “core” line of products where the center of the container is filled vertically with fudge, caramel, raspberry jam, and now cookie butter, so that each scoop gets
