Rory Finlay: 'Talkability' Measures Marketing Success
The Economist Marketing Forum - The Economist
A panel of executives discuss how to optimise marketing dollars at the Seventh Annual Marketing Forum hosted by The Economist in San Francisco.Speakers include: Rory Finlay, Senior Vice-president and Chief Marketing Officer, Beam Global Spirits & Wine; Angela Courtin, Senior Vice-president Marketing, Entertainment and Content, MySpace; and Maureen Lally, Vice-president, Americas Marketing, Trane.Moderated by Martin Giles, Senior Business Correspondent, The Economist.
