Chamillionaire's Quest to Engage His Audience
Gamification Co - The Concourse Exhibition Center
Join Grammy Award-winning recording artist Chamillionaire as he describes how gamification helps promote his music and engage with fans. Do you ever wonder how it is that huge musicians are able to connect with their fans despite their huge numbers? The truth is they often don’t, leaving that task to be delegated among an army of social media managers who reply with canned responses and feigned sincerity. Chamillionaire, however, realized that he could engage with his fans by turning it all into one big game. The resulting proccess? His Chamillitary social network with fans actively participating amongst themselves competing for prizes while talking about Chamillionaire. Learn how Grammy award winning Artist Chamillionaire implemented this program and why he chose this approach over traditional methods to engage with his fan community."
