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STORY: Latvian singer and model Viktoria Modesta, dubbed the world's first 'bionic' pop star (as she performs with various avant garde prosthetic limbs) is the face of Channel 4's 'Born Risky' disability initiative.
The collaboration led to Modesta's music video, 'Prototype', which, according to the channel's Chief Market and Communications Officer, Dan Brooke, "shows disability in a way that you don't see it so much - which is in a very glamorous and sexy way."
The striking video features Modesta wearing Vivienne Westwood clothing and a knee-high black metal spike on her leg - sharp enough to smash the glass beneath her.
'Prototype' premiered during the ad break of ITV's X Factor final on Sunday (December 14) - at a cost of £200,000 (312,390USD) for Channel 4 to secure the spot.
In a separate statement given to the public, Brooke added that "Channel 4 was born to be different: to offer alternative perspectives and to take
