In the league to strengthen its presence in international markets, Hero MotoCorp has signed the Maestro of Golf, Mr. Tiger Woods, as its new brand ambassador.
Reportedly, the paper was inked by Woods for no lesser than Rs 250 crores over a period of four years.
As per the information provided, company has said the Golfer is closely associated to the qualities followed by Hero.
Hence, it can be said Tiger Woods from USA is well known throughout the Europe, and that’s where the India based bike maker wants to cash down the benefits.
Looking at grass-root level, there aren’t clear shades of the bike-maker utilizing the Woods in promotional campaign very effectively. Apparently, it will be interesting to see how the ad makers would associate the golfer with the bike-maker - originated from cricket loving country - to the whole of Europe.
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