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Britain's Prince Harry urged people to share their secrets online on Monday (December 1) in support of his charity's campaign for World Aids Day.
Harry and a line up of celebrities including singer Nicole Scherzinger and actress Gemma Arterton will lay their secrets bare to the world on video in support of Sentebale's #FeelNoShame campaign.
Sharing secrets from worst fears to guilty pleasures Prince Harry and the A-List line-up hope to raise awareness of the stigma and shame which prevents HIV sufferers worldwide from speaking up and seeking support.
The campaign, from charity Sentebale - which Prince Harry co-founded - aims to raise help empower HIV sufferers to seek medical support and education about their condition, and prevent the virus from spreading.
Prince Harry said: "Globally, HIV is the second highest cause of death amongst those aged between 10-19 years old, and it is the number one cause of death across Africa