Most of you have probably grown up studying Kotler, and his principles are still used by miliions across the world. But the world has changed and changed very dramatically, given the advent of digital and social media consumerism, currently at its peak. Which is why ET NOW's Sonali Krishna caught up with the marketing legend himself to get his take on today's landscape and she began by asking him what his predictions are in terms of the media mix going forward. Listen in to this exclusive conversation on traditional vs digital.
