Free Giveaways & Weekly Updates By Email! http://eepurl.com/Am3Kb
Buy My Books, DVDs, and T-Shirts at http://www.howtoblackhairstore.com
My Website: http://www.howtoblackhair.com
Twitter: http://www.twitter.com/BreannaRutter
Facebook: https://www.facebook.com/OfficialBreannaRutter
Instagram: http://www.instagram.com/breannarutter
Google +: bit.ly/15gNK3M
Got Hair Questions? Email Me!
YourHairQuestions@gmail.com
Email for Business Inquiries
howtoblackhair.breannarutter@gmail.com
Ashley wants to know why is it that black YouTubers can’t do numbers like the white channels being that they have millions of subscribers and the black community is very small so what do you think you are doing wrong as a community?
• First, there are only so many black viewers, 15% of the population in the US is African American and 85% is of other ethnicities. The pool of African American vie4wrs is very small in numbers.
• Viewers will predominantly watch who they relate most to in looks and content so if you have natural hair, your will most likely watch natural hair videos. White women and other ethnicities make up most of the population and they will most likely not watch your natural hair videos because it does not relate to them or the content that most appeals to them.
• Operating within a niche inside of a niche will dramatically decrease the audience you appeal to. Let’s play out the potential reach hypothetically, 15% of the US people are black and only half watch YouTube. Of those 8% of black people who watch YouTube, about half are women, that’s about 4%, Out of 4%, 2% watch hair tutorials and from 2%, 1/2% have natural hair so now do you see that it’s not a black thing but a numbers thing. How do you expect to be in a niche with a half a percent viewership to compete with someone who can appeal to 85% of the population? Even of you are not a niche, 15% still doesn’t compete with 85%!
• Om life we see other ethnicities succeeding more because there is 1 black person for every 7 people so in perspective, for every 7 millionaires, there is one black millionaire. No one is keeping anyone down; your outlook on life in the whole scheme of things is what affects your potential. Becoming successful requires you to create your own opportunities and to not make any excuses.
• Try your best to appeal to everyone to yield the most rewards for your efforts or do your best to appeal to a niche of individuals while also realizing the fact that you are promoting yourself to a smaller pool of people who will actually relate to your content.
Thanks For Watching!
DISCLAIMER: All suggestions, tips, prizes, techniques and advice given are for informational purposes only and should be used at your discretion and best judgment. I highly recommend conducting strand tests when trying or using new products, hair appliances and product mixes. I am not responsible or liable for adverse or undesirable effects including hair loss, hair breakage or other hair/scalp/skin/body damage as a direct or indirect result of the suggestions, tips, prizes, techniques and/or advice given.
FTC: I am not representing, being paid by, or endorsing any of the product brands in this video & I purchased everything with my own money - UNLESS OTHERWISE STATED in video/blog content. There are links to products that might be helpful based on the content of this video/blog. Each of your purchases via our Amazon affiliate links supports our cause at no additional cost to you.
Music Used
Isolated Kevin MacLeod
Incompetech.com
