Backstage Shooting Lormar 2013 with Elisabetta Canalis by Fashion Channel
Elisabetta Canalis is the new face of the prestigious brand of Lingerie LORMAR. Photos of the 2013 campaign were made in Los Angeles by Gilles Toucas, internationally renowned photographer, all taken care of by the agency of communication WakeUp. These statements Pravettoni Henry, general manager of LORMAR: "We wanted an Italian woman, a woman with a strong international recognition; wanted a fresh yet sensual beauty, explosive but full of charm, cheerful, positive, able to appeal to a wide audience as is to the world LORMAR. Only a product with a quality / price ratio that can be achieved flawless on the market today, but the same product can become "unbeatable" when dressed as a testimonial able to summarize if the strengths of the brand, exalting them and making them even stronger. Only one name was able to summarize these characteristics: Elisabetta Canalis. Elizabeth dress is in fact the world of Basic and Fashion LORMAR, adding freshness and evocative power to the brand.
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