ISABELI FONTANA for "REDEMPTION CHOPPERS" Making of by Fashion Channel
Off-kilter exoticism, with a sense of elegantly though daring: set in the sublime, ever-changing landscapes of Iceland, the Redemption Choppers photo session catches the label's energetic personality. Redemption Choppers fuses a quest for sophistication with the freewheeling spirit that's inherent to biker culture. The images, shot mostly in painterly black & white and starring Isabeli Fontana, depict a mood. Redemption Choppers' values seamlessly and naturally come to the fore while its muse and ideal customer takes the shape of an actual character, without the urge to delve into further detail -- freedom of interpretation and expression, after all, is paramount. With its unparalleled mix of rocks, moss fields, black beaches, volcanoes, roaring waves and clear blue skies, not to mention the intense energy derived from being so geologically young, Iceland is an ideal frame to contextualize the Redemption Choppers' vision. It offers a playground for its woman: a self-confident individual who favors off-the-beaten-track adventures; a risk-taker whose familiarity with style matters is only matched by the desire to elegantly break rules. Redemption Choppers owns a romantic take on the idea of biker chic. The codes of well-behaved, well-read elegance merge seamlessly with the roughness of the biker lifestyle, making sure that the sense of style remains as high and classy as it should be. This is apparent in the s/s 14 collection: couture materials such as French lace, georgette, silk crepe and boiled satin mix with though leathers and metal elements, defining a vocabulary of forms that are fluid and sensual, caressing and sculpting the body in a soft, sinuous way. Lizard and crocodile add a perilous tingle, while elaborate tattoos motifs made out of lace and applied onto biker jackets speak the contemporary language of contamination.
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