EDITORS PLEASE NOTE: THIS EDIT CONTAINS CONVERTED 4:3 MATERIAL
The overwhelming success of the "ice" bucket challenge has inspired a journalist in India to launch her own challenge -- replacing replacing ice with rice.
In the ice bucket challenge people dump a bucket of ice water over their head to encourage donations to a charity.
In this new twist a bucket of rice is donated to someone in need.
The movement's Facebook page defines it as a "local challenge for local needs" and has clocked tens of thousands of 'likes'.
But it's getting international support.
Germany's ambassador to India on Tuesday delivered rice to families in a New Delhi slum.
6. (SOUNDBITE) (English) GERMANY'S AMBASSADOR TO INDIA, MICHAEL STEINER, SAYING:
"The society is still accepting the fact that there are poor people and I think we have to change that and this is why we are taking on this action here."
The woman who started it all says it began with her own
