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STORY: Apple Inc unveiled its long-anticipated smartwatch on Tuesday (September 9), venturing into its first new market in several years with a wearable device tethered to the iPhone that will combine health and fitness tracking with communications.
It's the first new product to be developed and introduced under Chief Executive Officer Tim Cook's reign, the next chapter in Apple's history.
The key feature of the Apple Watch may be the dial at the side of the watch that the company calls a "digital crown" and which lets users navigate.
"When you turn the digital crown, it zooms in and out. When you have a list, you can scroll through the list," said Cook during a demonstration of the watch at a gala event, which also marked Apple's long-awaited entry into mobile payments and the unveiling of a larger iPhone.
Apple has hired renowned industrial designer Marc Newson to work with Jonathan Ive in its design team. Newson, who ha
