The era where copious amounts of money were being coughed up by broadcaster to buy satellite rights of films, is now over. Broadcasters have tightened their purse strings & have become extremely discerning about which movies they acquire. Broadcasters instead of outbidding each other have now come together and are playing the wait and watch game, reviving the box office performances before snapping up a movie. Brand Equity delves deep to understand why this slowdown in satellite buying and how it will pan out going forward.
