According to Leslie Hall, president of digital agency Iced Media, streaming service HBO Go has one of the most recent success stories with its Awkward Family Viewing series, which acknowledges how uncomfortable it can be to watch HBO shows with your parents.
"I think what's best about the videos is that HBO identified a unique touch point across all of their top shows — boundary-breaking content without FCC decency standards — which seamlessly communicates the nature of their content while distinguishing it from broadcast network competitors," Hall says. "They use humor to reinforce their genre of content while creating affinity for the material in the most subtle way."
The seven videos, which HBO recommends watching "far, far away from your parents," have more than 1 million views on YouTube.
