Today’s conventional wisdom says that having a corporate social responsibility strategy benefits business. It might be time to take a minute to re-cap just how. According to a new report by Working Wardrobes, a nonprofit that provides career and life skills, those benefits are several and major.
First, there’s the positive reputation and increased brand awareness that comes with supporting practices that include social and environmental impacts, and community involvement. Then there’s the improved recruitment, retention, and overall productivity of employees at companies that offer an in-depth CSR commitment as part of their employee engagement strategy. Finally, there’s the bottom line: increased sales and enhanced revenue through marketing to consumers looking for products and services delivered by good business practices.
