ROUGH CUT (NO REPORTER NARRATION).
VIDEO AS INCOMING
STORY: U.N. Secretary-General Ban Ki-Moon made an impassioned plea on Thursday (July 24) for Israel and Hamas to end their conflict and vehemently condemned the shelling of a U.N.-run school in the Gaza Strip.
"I was shocked and appalled by what has happened in Beit Hanoun," Ban told reporters, referring to the northern Gaza town where the attack, in which at least 15 people died according to Gaza authorities, took place.
"It is totally unacceptable," he said in Cairo, before sitting down for talks with U.S. Secretary of State John Kerry, who said the incident underscored the need to reach a ceasefire to end a conflict in which more than 760 Palestinians have died.
"I am telling to the parties both Israelis and Hamas, Palestinians, that it's morally wrong to kill your own people," Ban added. "You must stop fighting and enter into a dialogue. Whatever differences you may have, this is wrong."
"Why a
