A little preview into Jake Gyllenhaal’s ‘Nightcrawler’ character has been released online in an unlikely place…Craigslist. The post is reportedly part of an ingenious marketing campaign for the film.
A little preview into Jake Gyllenhaal’s ‘Nightcrawler’ character has been released online in an unlikely place…Craigslist. The post is reportedly part of an ingenious marketing campaign for the film.
The ad appeared under the resume section on the Los Angeles area Craigslist.
The heading reads ‘Hard Worker Seeking Employment’ while the remainder states “My name is Louis Bloom. I'm looking for full-time employment. No job too big or too small. I have my own car and phone. Persistent, punctual, polite and hardworking. Will work nights.”
Underneath the post is a link for a video. When clicked on, netizens are taken to YouTube where Jake Gyllenhaal takes over the screen.
In his most notable line, the actor enthusiastically states “If you want to win the lottery, you have to make the money to buy a ticket!”
The teaser certainly pumps viewers up for the ‘Nightcrawler’ premiere. The film is slated to hit U.S. theaters in October this year.