In Chapter 14 of 16 in his 2012 Capture Your Flag interview, author and public speaker Simon Sinek answers "How Do You Make Strategic Thinking More Implementation Friendly?" To Sinek it comes down to language and the importance of using words people understand. When the language is simple, the directive becomes clear to everyone and can be more easily followed and implemented. Simon Sinek teaches leaders and organizations how to inspire people. His goal is to "inspire people to do the things that inspire them" and help others find fulfillment in their work. Sinek is the author of "Start With Why: How Great Leaders Inspire Everyone to Take Action". He works regularly with the United States Military, United States Congress, and many organizations, agencies and entrepreneurs. Sinek is an adjunct professor at Columbia University and an adjunct staff member at the think tank RAND Corporation. Sinek earned a BA in Cultural Anthropology from Brandeis University.
