In Chapter 10 of 16 in his 2012 Capture Your Flag interview, author and public speaker Simon Sinek answers "What is Getting Easier and What is Getting Harder in Your Life?" Simon notes it is getting easier to spot things he should avoid and then work around the obstacles while maintaining pursuit toward his end destination or goal. As his life becomes more public, Sinek notes how it is harder to know who to trust and shares how he is working through this situation in his life. Simon Sinek teaches leaders and organizations how to inspire people. His goal is to "inspire people to do the things that inspire them" and help others find fulfillment in their work. Sinek is the author of "Start With Why: How Great Leaders Inspire Everyone to Take Action". He works regularly with the United States Military, United States Congress, and many organizations, agencies and entrepreneurs. Sinek is an adjunct professor at Columbia University and an adjunct staff member at the think tank RAND Corporation. Sinek earned a BA in Cultural Anthropology from Brandeis University.