In Chapter 16 of 20 in his 2011 Capture Your Flag interview with host Erik Michielsen, author and leadership expert Simon Sinek shares why risk sharing is so important to a successful partnership. First, Simon differentiates between a vendor and a partner. He then notes a partnership - whether it be a personal relationship, a marriage, or a business relationship - requires risk. He offers that if you are starting something new, to do so in a way where all partners invest in something they cannot afford to lose, whether it be time, energy, financial, or beliefs. The more people willing to share in that risk allows for greater potential in the endeavor. Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people. He is the author of "Start With Why: How Great Leaders Inspire Everyone to Take Action". Sinek holds a BA degree in cultural anthropology from Brandeis University.
