In Chapter 14 of 20 in his 2011 Capture Your Flag interview with host Erik Michielsen, author and leadership expert Simon Sinek shares why small business owners benefit by studying the arts. He finds learning different problem-solving approaches outside one's core discipline opens the mind, in particular the subconscious mind, to consider new ways of approaching a situation. Sinek offers artistic expression around line, color, form, posture, and other ways of expression beyond language that can benefit a small business owner. Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people. He is the author of "Start With Why: How Great Leaders Inspire Everyone to Take Action". Sinek holds a BA degree in cultural anthropology from Brandeis University.
