In Chapter 10 of 20 in his 2011 Capture Your Flag interview with host Erik Michielsen, author and leadership expert Simon Sinek shares how his childhood and education have shaped his approach to cultural anthropology, ethnography, and research. Sinek believes research should be done away from focus groups and in the field, especially in uncomfortable environments. His curiosity turns discomfort into a motivating factor he uses to better understand his subjects. Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people. He is the author of "Start With Why: How Great Leaders Inspire Everyone to Take Action". Sinek holds a BA degree in cultural anthropology from Brandeis University.
