In Chapter 7 of 20 in his 2011 Capture Your Flag interview with host Erik Michielsen, author and leadership expert Simon Sinek shares why he feels outsider opinions add value to strategic planning efforts. Sinek finds his own ideas by comparing and contrasting things that do not connect across government, politics, military, big business, small business, and non-profit. The experience takeaways Sinek gathers working across these industries allows him to learn and hone his own style of outsider expertise he then applies on client projects such as RAND Corporation. Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people. He is the author of "Start With Why: How Great Leaders Inspire Everyone to Take Action". Sinek holds a BA degree in cultural anthropology from Brandeis University.
