In Chapter 12 of 16 of his 2009 Capture Your Flag interview with host Erik Michielsen, while teaching marketing at Columbia University, Simon Sinek learns to better organize the pieces into course material and classroom discussion. Teaching forces "Start With Why" author Sinek to more deeply understand his own knowlege and challenges him to learn by breaking down his knowledge into smaller components. Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people. He is the author of "Start With Why: How Great Leaders Inspire Everyone to Take Action". Sinek holds a BA degree in cultural anthropology from Brandeis University.
