In Chapter 10 of 16 of his 2009 Capture Your Flag interview with host Erik Michielsen, "Start With Why" author Simon Sinek shares why he uses verbs, not nouns, to create stronger, more measurable life goals and personal values. Sinek builds on this by sharing his own "take an unconventional perspective", "keep it simple", "share", "silver line it", and "make long term progress". Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people. He is the author of "Start With Why: How Great Leaders Inspire Everyone to Take Action". Sinek holds a BA degree in cultural anthropology from Brandeis University.
