In Chapter 3 of 16 of his 2009 Capture Your Flag interview with host Erik Michielsen, Simon Sinek defines his daily purpose: To Inspire People to Do the Things That Inspires Them. Underlying "Start With Why" author Sinek's perspective is an immense amount of positive energy geared to make people happier and more optimistic. Further, he discusses how reaching individuals' within their company environment and changing company culture for the better can make a difference. Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people. He is the author of "Start With Why: How Great Leaders Inspire Everyone to Take Action". Sinek holds a BA degree in cultural anthropology from Brandeis University.
