In Chapter 1 of 16 of his 2009 Capture Your Flag interview with Erik Michielsen, "Start With Why" author Simon Sinek rethinks questions what should define success and fulfillment and whether the definition should be a feeling or an accumulation. Sinek discusses these issues in context of waking up every day being at peace with the live you lead and the decisions you make. Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people. He is the author of "Start With Why: How Great Leaders Inspire Everyone to Take Action". Sinek holds a BA degree in cultural anthropology from Brandeis University.