Using Gamified Promotions to Land Frequent Flyers
Gamification Co - Concourse Exhibition Center
ON-DEMAND ONLY
Club Premier (Aeromexico's loyalty program) has created two experiences that take the airline loyalty experience beyond just flying. Francisco will take us through the journey and design of Premier League and Premier Rally, which were created to increase the frequency of their loyalty program members. Both examples were major successes for Aeromexico and are bar-setting for the airline industry.
Francisco Schnaas
VP Rewards & Travel, Club Premier - Aeromexico, Aeromexico
