Asia Argento for "ERMANNO SCERVINO" ADV Campaing SS 2014 Backstage

2014-05-22 10

Asia Argento is the protagonist of the spring summer 2014 ADV campaign by the Florence fashion house Ermanno Scervino.
After the winter campaign, set in a theater, the famous actress has been called again to personify the new concept of woman by Ermanno Scervino, that is indissolubly connected to the Cinema and to the divas of the past, that created its history.
Under the lens of Francesco Carrozzini, the Argento became an icon of glamour and the ideal representing of the brand new concept of woman. A luxury yacht -loosely based on the historic yacht Christina, who was the Greek tycoon Aristotle Onassis- a fascinating model, the 22 year old Jarrod Scott, and a game of seduction and complicity complete the set.
"Asia Argento manages to express the many nuances of my style, interpreting them with passion and a strong personality," says Ermanno Scervino. That style of luxury vintage flavor, timeless elegance, sensuality accomplice and never cried, embellished with small details that make the difference.
Maria Callas, Jacqueline Bouvier, Grace Kelly, Elizabeth Taylor, Marilyn Monroe, the great icons of the past that become a source of inspiration for the muse of Ermanno Scervino: Asia Argento.