Over the past 6+ years, a movement called crowdfunding has been quietly gaining traction in the cause marketing space as companies and causes learn to tap the power of consumer engagement in a very unique and powerful way.
DonorsChoose.org Founder and CEO Charles Best is credited as the first nonprofit to effectively use crowdfunding in a cause marketing campaign in 2006 and he'll be a featured keynote speaker at the 12th Annual 2014 Cause Marketing Forum Conference on May 28, 2014. Here's Charles with some insights into what he'll be discussing at this year's conference.
