One of the biggest challenges cause marketers face today (and one of the sector's biggest criticisms) is creating a program that pays long-term financial and social dividends...not just one-off campaigns.
The very first keynote speaker at the 2014 Cause Marketing Forum Conference will address this challenge head-on. Purpose co-founder and CEO Jeremy Heimans will focus on building large-scale movements, both with organizations and brands. Here's Jeremy with a bit more on what he'll be discussing at the conference:
