http://giftcardmarketingsystem.com/
This video explains the top five reasons you need to make the switch from paper gift certificates to plastic gift cards. Tips included are:
1.) Profit Jump
2.) Security
3.) Tracking
4.) Save Some Green
5.) Loyalty Through Gift Cards
SOURCES:
1.) http://www.giftcardgranny.com/statist...
2.) http://www.tendercard.net/merchant/gi...
3.) http://www.loyalmark.com/570/paper-or...
4.) http://www.loyalmark.com/570/paper-or...
5.) http://www.safecardids.com/resources/...
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