Last year, the average McDonald's franchise made double what a Burger King one does.
Last year, the average McDonalds franchise made double what a Burger King one does.
That comes out to almost one and a half million extra dollars a year, prompting business experts to explore why two restaurants that offer such similar items have such drastically different revenue.
They came up with a number of reasons.
One is the amount of business they do outside of lunch and dinner.
Breakfast is a big determining factor in this category, as McDonalds has items that are iconic, not just hot and fast. One prime example is the Egg McMuffin.
McDonalds also pulls ahead in the between meal snacking niche with offerings like the McWrap.
Another market McDonalds has gained favor with is the kid crowd. It’s not just about the Happy Meals. Apparently their spokesclown has a lot to do with it.
Burger King is hoping to work that angle a little better in the future.
Said the CFO of Burger King, “We got rid of the creepy king character that tended to scare away women and children.”
Also helping McDonalds come out on top is that, according to studies, they’re just faster at getting food to hungry people, especially in the all important drive-through line.
