This cool promo from Socialab Greece is the much awaited sequel of a successful facebook activation created by Lanes Health and called "Let Mama Lanes" (where "Lanes" is a pun because it sounds just like "say" in Greek). Through the facebook app, we gave users the opportunity to talk about their over-protective mothers in public and share their most epic "Mama quotes", in a fun and engaging way.
But a truly great idea let alone the Greek Mama herself canât be restricted to the narrow context of a digital campaign. This is why the activation was led to a highpoint with the conception of an interactive vending machine which was placed in the biggest shopping mall in Athens (The Mall Athens). Visitors were given the chance to meet the Greek Mama up close and personal, and take part in the one and only "Mama knows best so youâd better listen to what she says if you want to get a treat" experience.
The vending machine was "armed" with dozens of Mama-quotes ready to be fired at will to unsuspecting passers-by in order to convince them to join in the fun and play. All they had to do was follow Mama's orders to the T and, if they proved to be good, they would be rewarded. How? With Lanes vitamins, of course. The result? Mama was the star of the show and offered apart from vitamins lots and lots of smiles, while the vitamins themselves won the heart of the public. Mama approves!
Category: Health & safety
Client: Lanes Health
Agency: Socialab
Country: Greece
Copywriter: Irini Georgi
Art Director: Tonia Loran
Account Director: Tasos Veliadis
Account Director: George Anagnostopoulos
Designer: Mariana Evmolpidou
Account manager: Eva Mpouzi
The Ambient Advert titled Let Mama Lanes Vending Machine was done by Socialab advertising agency for product: Lanes Health (brand: Lanes Health) in Greece. It was released in the Mar 2014.