Have you heard of the toy, StickBomb? Flat wooden sticks are woven together under tension, which then fly apart like dominos when one is removed. So what happens when this toy is pitted against a radio control model WRX STI? Find out in this dramatic, fun-filled video.
Subaru's two-minute "WRX STI vs. StickBomb" spot is a visual feast for racing buffs. The ad took a long time to create and the car used was a one-off model created via 3-D printer just for the commercial. The car races a StickBomb - flat wooden sticks are woven together under tension, which then fly apart like dominos when one is removed. Filming took place in a studio in Japan over 3 days and nights, with almost no rest in between. Some 30,000 StickBombs were brought in for filming. Each time the stick pattern was triggered, it was constructed over again.
Category: Automotive
Client: Subaru
Agency: Direct
Country: Japan
The Case study titled WRX STI vs StickBomb was done by Direct advertising agency for product: Subaru Wrx Sti (brand: Subaru) in Japan. It was released in the Mar 2014.
