Media: Ambient
Category: Electronics & Technology
Agency: Cossette
Brand: Duracell
Geo: Americas, Canada
In this winter of ice storms and a polar vortex, moments of warmth are few and far between. We wanted to see if we could change that. By joining hands, commuters completed a circuit between the positive and negative symbols on either side of the transit shelter.
Advertising Agency: Cossette, Toronto, Canada
Co-Chief Creative Officers: Matt Litzinger, David Daga
Creative Directors: Chad Borlase, Jennifer Wilson
Art Director: Lucyed Hernandez
Copywriter: Dan Cummings
Accounts: Caley Erlich, Kaitlin Doherty
Designer: Duncan Collis
Executive Producer: Sarah Bogue
Producer: Vlad Doclin
Director of Photography: Etienne Boilard
Editor: Jason Grebski
Published: March 2014
The Ambient Advert titled Moments of Warmth was done by Cossette (toronto) advertising agency for product: Duracell Batteries (brand: Duracell) in Canada. It was released in the Mar 2014.