Mercedes-benz came to us with a challenge: to shine a bigger light on the sponsorship that helps big wave rider Garrett McNamara face the huge waves of Nazare, in the North of Portugal, the waves that already provided him with a world record. Although Mercedes-Benz was supporting McNamara with official vehicles, not many people knew that the brand was involved in this world-class adventure.Our answer was a group of questions. Would they like to provide official vehicles for Garrett also in the sea? Would they be up for creating a surfboard that they would be proud to have in Mercedesâ portfolio, a "Silver Arrow" of the waves? Simultaneously why not build a telemetry system so we could, for the first time, measure his surfing performance? Mercedes-Benz Portugal embraced the challenge, Garrett McNamara embraced the idea and itâs a great pleasure to finally show the result.
Category: Automotive
Client: Mercedes-Benz
Agency: BBDO Portugal
Production: Ministério dos Filmes
Country: Portugal
Director: marco martins
Creative Director: rui silva
Creative Director: marco pacheco
Copywriter: Filippe Motta
Art Director: Ruben Rodrigues
Copywriter: rui silva
Copywriter: marco pacheco
Copywriter: pedro gonçalves
Account Director: Rita Bastos
Photographer: Paulo David (Sais de Prata)
The Online Advert titled The Mercedes-Benz Surfboard for Garrett McNamara was done by BBDO Portugal advertising agency for product: Mercedes-benz (brand: Mercedes-Benz) in Portugal. It was released in the Feb 2014.
