This time with a Europe-wide campaign.
FTT. These 3 little letters represent an almost negligible 0.05% of a tax on banks that can change the future. This film demonstrates why and how we need to launch it now, before we all end up on the wrong side of history.
The story is set in the year 2024 and features Bill Nighy (Love Actually), Andrew Lincoln (The Walking Dead), Clémence Poésy (Harry Potter), Javier Cámara (La Mala Educácion), Heike Makatsch (Love Actually) and was directed by David Yates (Harry Potter).
Agency: M&C Saatchi Berlin
Chief Creative Officer: Björn Bremer
Executive Creative Director: Christian Schuck
Copywriter: Katja Seydel
Art Director: Marian Paul
Account Director: Darius Groß
Production: Little Island Production Alex Protherough
Director: David Yates
Actors: Bill Nighy
Andrew Lincoln
Heike Makatsch Clémense Poésy
Javier Cámara Rodriguez
Programmer-Agency: Step-Byte-Step Dennis Volkmann
Client: Oxfam International
Jörn Kalinski
Adam Musgrave
Charlotte Becker / Gesa Apenberg
The Online Advert titled ftt international was done by M&C Saatchi Berlin advertising agency for product: Oxfam Charity (brand: Oxfam) in Germany. It was released in the Feb 2014.
