As some of the greatest athletes in the world slip, slide and glide their way toward gold in Sochi, Radley is celebrating the Winter Olympics with four inspiring mini-documentaries for Hilton’s Honors program. The studio followed four top Olympic and Paralympic hopefuls – Figure Skater Ashley Wagner, Speed Skater Patrick Meek, Hockey Player Meghan Agosto-Marciano and Ski Racer Alana Nichols – on their mission to compete in the games. Radley was responsible for shooting, editing, design and animation for broadcast, digital, in-room, social, print and PR elements of the Be A Weekender campaign.
Ashley Wagner, U.S. Olympic Hopeful and U.S. Figure Skating Champion, hasn't taken much time off the ice recently in her preparations for the Sochi Olympic Winter Games. However, learn more about Ashley's journey, where she dreams of going on a weekend getaway, and her Road to Sochi with Hilton.
Hilton HHonors is a proud partner of Team USA and the U.S. Olympic Committee since 2005.
Media: Online
Category: Transport & Tourism
Client: Hilton
Campaign: Be A Weekender
Agencies: Publicis Kaplan Thaler, The Marketing Arm, Davie Brown Entertainment
Production and Post-Production: Radley Studios
Director: Kurt Spenser
Producer: Rachel North
Directors of Photography: Jac Fitzgerald, Jim Belkin
Editors: Joshua Morrisroe, Bill Sebastian
ECD Design/Animation: Antonio Cicarelli
Colorist: Gino Panaro
The Online Advert titled Weekend by Ashley was done by Publicis Kaplan Thaler, New York advertising agency for product: Olympic Games Sponsorship (brand: Hilton Hotels) in United States. It was released in the Feb 2014.
