Breakfast cereal producers Kellogg today launched a new initiative called the 'Kellogg's Breakfast Pledge' after a study done by the company showed that one in every four Indian skipped their breakfast.The initiative was launched in the presence of Bollywood actor Juhi chawla, TV actress Sakshi Tanwar and Kellogg-India MD Sangeeta Pendurkar.Talking to reporters Pendurkar said, 'through every pledge every person will gift a breakfast to a child to help him or her discover the power of breakfast.'Kellogg has partnerd with United Way of Mumbai to reach out to children in schools for gifting breakfasts.Speaking on the occasion Juhi Chawla and Sakshi Tanwar both stressed the need to have a 'king-sized' breakfast.
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