Food companies are targeting male customers with product packaging that appeals specifically to them. As John Basedow (@JohnBasedow) reports, getting groceries is a guy thing and a new study shows men are doing at least half of the shopping and meal preparation for their households. Bold, dark-colored graphics and typically male-oriented buzzwords, like 'powerful,' 'hard' and 'strong,' are gaining popularity on store shelves as part of this trend.
