Online Reputation Management For Physicians - Physician Reputation Marketing
Reputation Management Tips for Physicians
It has been said that a man’s business depends on his reputation. A reputation for poor quality or shoddy service will kill a business deal before the potential patient even meets you. In a digital world, your reputation extends beyond your regular patients and every action is etched into an online permanent record that can kill your online marketing if you aren’t careful. In this article, we’ll address the ways you can improve any physicians online reputation and maintain it over the long term.
First, you need to use social media to improve your online presence. A business website is not enough. Your patients are on social media. If you aren’t where they are, their discussions about you will create the reputation potential patients see about you while you’ll have no way of reacting or rectifying the matter. Maintain the social media presence with regular postings. Post content that is valuable and insightful to patients to keep them coming back for more. These postings may be tips and tricks for getting the most out of your medical services, news about the practice, job postings, or hints about next generation procedures in the works. Use keywords in these postings so that people searching for your practice will find your social media profiles.
