Price Chopper recently returned to Galaxy 61 to create 'Price Chopper 4X Gift Card,' a visually enticing spot designed to drive sales as it positions the supermarket retail chain’s brand for the holidays.
Doug Johnson, the NY design boutique's owner, animator, director, created a photo-realistic silver gift box, adorned with Christmas ornaments & tied with a bright red ribbon, which unfurls as the box opens. A series of animated elements – from gift boxes, tags & ornaments to 3D logos - provide visual interest and a cohesive bridge throughout the spot.
The second :30 spot, ‘Holiday Recipes,’ introduces an interactive element to the campaign, inviting customers to access a treasure trove of Price Chopper’s best recipes for the holidays – some featuring special sale prices for the ingredients - all accessible by simply clicking on the Pinterest logo on Price Chopper’s homepage. Three distinct versions of the spot were created – and the package was delivered in seven days.
